Awards and notable mentions:
We wanted to show people that despite Jacob’s Creek’s size and history, they are still, at their hearts a craft brand. The wine they make is grown, picked, pressed and aged in Australia, by real people with real passion.
Instead of trying to wrap the intricate needs of a business which sells over 150 different SKUs, across 40 markets in 5 different languages into an off the shelf solution, we built a custom CMS that ensured the brand’s design integrity was maintained whilst giving markets and global brand owners the right level of control.
To extend the website’s content offering, we created Our Table, a content and eCRM hub that allows the brand to share their knowledge, and passions to their global consumer base.