Awards and notable mentions:
Our insight: people were lunching more at their desks and weren't happy about it. #SadDeskLunch was trending on Instagram and Twitter. Being a brand that thinks all meals should pop - we saw that as an opportunity and created the #PopMyLunch campaign to reverse those sad desk lunches.
Over two weeks we found some of the saddest lunches and within 20-30 minutes made them pop with a surprise and delight style campaign.