Mid-Weight Brand Strategist

Hello, we’re Impero.

We’re an independent, award-winning creative agency.

We work with high-profile, global brands such as, The Glenlivet, Havana Club & Chivas, Corona, Budweiser, Mike’s Hard Seltzer, Nature Valley, Ugg, Unicef, Danone, and a bunch of others. 

We’re pretty good at what we do. In 2018 we won five Agency of The Year(s) including The Drum DADI Agency of the Year. We were also shortlisted as Campaign Independent Agency of the Year. And, this year made it onto Campaign Magazine’s 100 best places to work.

This year we have our sights set on a D&AD and/or Cannes Lion.

There’s about 42 of us (not including the dogs) — but that number grows all the time because we’re still young, ambitious and do great work.

We’re also 70% female with a 50/50 gender split on the senior team. We proudly have 100% pay parity, and it kind of annoys us that we even have to mention that as something that’s unique within this industry.

We gladly do things differently. We‘re super ambitious, brutally honest and always deliver.

We don’t really like the ‘Old Guard’ of advertising. This is an agency that uses passion, ingenuity, and an anything-is-possible attitude to deliver work across all kinds of platforms. It’s one of the reasons why working here is hell of a lot of fun. It’s a fantastic place to be a Strategist. Everything’s to play for.

Not surprisingly, this is a growing agency, so we’re looking for a Mid-Weight Brand Strategist who wants to be part of, and help drive that growth.

The role:

We’re looking for a mid-weight brand planner to join the fast-growing strategy team. You’ll be used to creating big brand ideas and 360-campaigns for clients that make them famous.

You’ll have 3+ years of experience and will have previously worked on FMCG brands – preferably with global reach. So you will be used to creating big brand ideas and gaining buy-in from local market teams.

You’ll be working alongside our Senior Strategists, Strategy Director and CSO to conduct research, compile and translate into killer insights for the creative team to get their teeth into.


The type of people we want to meet:

You will have previously worked on FMCG accounts and are used to global multi-market brands

  • 3+ years of agency experience [multi-market FMCG is preferred] 
  • Have an eye for killer insights – cultural, human, behavioural… get us thinking!
  • Proven experience with all strategic functions [from brand to comms to BTL]
  • Strong storytelling skills
  • Confident at selling your ideas and strategy 
  • Strong client facing experience – confident presenting to senior stakeholders
  • Proven experience working on large 360- campaigns [multi-market preferred]  
  • Comfortable working with our Research Manager conducting research [focus groups and surveys] and digesting the output 
  • Have strong relationships with our friends in Accounts and Creative 
  • Confident to contribute to and sometimes run creative briefings

What else:

  • Culture Curious – we’re the agency for impatient brands and believe that no matter the size of a brand they can still contribute to and move with culture 
  • Proactive Do-er – we’re a fast growing agency, we don’t have time for chin scratcher planners – done is very much better than perfect in this house 
  • Organised and self-disciplined – the nature of the agency beast is a keen ability to multitask  
  • Self-motivated – we’re a flexible company, you and only you are in charge of meeting your deadlines – we only have one rule – don’t let your team down  

The perks of working at The Mighty Impero include:

  • Being part of something special — this is an exciting growing agency with no board of directors, or shareholders to report to. 
  • Opportunity to Opt into our Health Insurance
  • Life assurance and Income Protection
  • Enhanced Maternity/Paternity policy
  • Hybrid working.
  • The ability to stamp your mark on an organisation – not just be a cog in the machine. 
  • Free snacks and coffee (when you’re in the office).
  • Regular breakfasts with the whole team (ditto)
  • Seasonal company parties. 
  • Annual personal development plan and training budget for your own growth. 
  • The love of seven rotating office dogs. 
  • A ‘yes work’s important, but let’s not get too serious’ vibe. 
  • A distinct lack of bureaucracy or politics. 
  • Ownership over your own projects whilst enjoying an inclusive environment. 
  • Beer. Gin. Rum. Cognac. Whiskey. Snacks. (Working with our clients has added perks).

Final word:

This is an awesome place to work. We’re in control of our own destiny. But it means we’re the only ones that can deliver it. We’re all massively ambitious and hard working. But it’s also fun. 

We all get along, there’s no politics, just heaps of passion. We’re the creative industry’s new guard. And it’s awesome.



If you feel this is the role for you, please get in touch via jobs@weareimpero.com with Mid-Weight Brand Strategist as the subject line. Don’t forget to include your salary expectations.

NO Agencies please – we already work with loads.

*We receive so many wonderful applications that we can’t respond to everyone so thank you in advance for your application.

Impero is proud to have 100% gender pay parity across the board.