Senior Creative - Retail/Activations Lead

Hello, we're Impero

We’re an independent, award-winning creative agency.

We work with high-profile, global brands such as George at ASDA, Estee Lauder, Chivas, Jameson, Corona, Budweiser, First Choice, Paco Rabanne, Great Ormond Street and a bunch of others. 

We’re pretty good at what we do. We won Campaign Magazine’s Independent Agency of the year in 2022 and have been nominated and shortlisted for many others. We also made it onto Campaign Magazine’s 100 best places to work. 

This year we have our sights set on a D&AD and/or Cannes Lion. 

There’s about 40 of us (not including the dogs) — but that number grows all the time because we’re still young, ambitious and do great work.

We’re also 70% female with a 50/50 gender split on the senior team. We proudly have 

100% pay parity, and it kind of annoys us that we even have to mention that as something that’s unique within this industry.

We gladly do things differently. We‘re super ambitious, brutally honest and always deliver.

We don’t really like the ‘Old Guard’ of advertising. This is an agency that uses passion, ingenuity, and an “anything-is-possible” attitude to deliver work across all kinds of platforms. It’s one of the reasons why working here is hell of a lot of fun.  Everything’s to play for.

Not surprisingly, this is a growing agency, so we’re looking for a Senior Creative who wants to be part of, and help drive that growth.

The role:

As a Conceptual Creative within the creative team, you will be an inspiring force for creative work across our shopper marketing client base, new business pitches and internal projects. 

This will include: 

  • Concepting creative ideas for BTL / shopper platforms, often inclusive of a central activation, promotional tactics, experiential, events, trade customer incentives
  • Concept development and art direction of campaigns across the full shopper journey in Off Trade, Ontrade and sometimes Global Travel Retail. Often this will be you creating the concepts, but can also be working with and guiding other creatives.
  • Visualising creative ideas and retail displays both with moodboards and scamps.
  • Art Direction, briefing and oversight of 2D and 3D designers for retail spaces and display design.
  • Managing rollout of large toolkits across the creative and design team
  • Leading creative on pitches and being able to present your work in a clear and engaging manner. 
  • Being creatively flexible, you can pick up some copy or work closely with a copywriter as part of a team. 
  • Eager to understand your client’s brand, marketing strategies and industry.
  • Building and maintaining positive relationships with existing clients and being able to promote Impero to prospective clients at new business opportunities/events. 
  • Working closely with other teams such as Strategy and Design to develop ideas.
  • Mentoring and assisting more junior members of the creative team. 


The type of people we want to meet:

You will have a hunger to create bold, award-winning ideas, create exceptional work for your clients and be part of our amazing team. More so than this, you will have a willingness to learn things outside your experience and pick up skills quickly. 

You will live and breathe great work. You will be energetic, fun to work with and always positive. 

You will be excited by the potential for compelling BTL activations and shopper marketing. And be motivated to build a team beneath you as this side of our business continues to grow.

Minimum 5-7 years experience working within a Creative role including retail eg Off Trade, On Trade and ideally (but not essential) Global Travel Retail.

  • Have knowledge of the FMCG Marketing world – ideally with drinks experience.
  • Ability to do initial/rough scamps for displays in order to brief design team.
  • Confident with Keynote – and of course your other creative tools.
  • A breadth of creative knowledge with the ability to produce useful visual references and predict creative trends. 
  • A team player who cares about the growth and development of the agency. 

Above all, you’ll embody our core values of being brutally honest, doggedly determined, always on point and audaciously ambitious.

The perks of working at The Mighty Impero include:

  • Being part of something special — this is an exciting growing agency with no board of directors, or shareholders to report to. 
  • Opportunity to Opt into our Health Insurance.
  • Life assurance and Income Protection.
  • Access to our Employee Assistance Programme which includes GP services.
  • Enhanced Maternity/Paternity policy.
  • Hybrid working which includes a ‘Work From Abroad’ policy.
  • The ability to stamp your mark on an organisation – not just be a cog in the machine. 
  • Seasonal company parties. 
  • Summer hours in July and August.
  • Annual personal development plan and training budget for your own growth. 
  • A ‘yes work’s important, but let’s not get too serious’ vibe. 
  • A distinct lack of bureaucracy or politics. 
  • Ownership over your own projects whilst enjoying an inclusive environment. 

Final word:

This is an awesome place to work. We’re in control of our own destiny. But it means we’re the only ones that can deliver it. We’re all massively ambitious and hard working. But it’s also fun. 

We all get along, there’s no politics, just heaps of passion. We’re the creative industry’s new guard. And it’s awesome.


If you feel this is the role for you, please get in touch via with Senior Creative – Retail/Activations Lead as the subject line. Don’t forget to include your salary expectations.

NO Agencies please – we already work with loads.

*We receive so many wonderful applications that we can’t respond to everyone so thank you in advance for your application.

Impero is proud to have 100% gender pay parity across the board.