Engaging Gen Z : How to win with the next generation of consumers


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Gen Zedders account for roughly 40% of all consumers – the largest generation of consumers yet.

Watch again, as we get inside the mind of Gen Zedders and share best practice as well as learnings when engaging with this new generation of consumers.

We share insights on how brands have successfully managed to engage with this generation, as well insights from our latest report ‘The Danger and Opportunities for Tired Brands’. In this industry-first report we surveyed 2,000 consumers of different ages and incomes across the UK on the qualities brands must possess to retain current customers and engage with Gen Z.