Future Trends Series: Coffee consumers and their needs, and changing habits


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Will our obsession for coffee ever peak? It seems not.

Watch the webinar we ran on on Wednesday 28th October where we took a look into the trends that will be driving consumer buyer behaviour as we move into Christmas and planning for next year.

Impero’s Strategy Director, Charlotte Willcocks took us through the research we carried out into the category and consumers, pulling out insights and opportunities for coffee brands to consider as they look to attract, engage and retain a new, and more demanding type of coffee consumer.