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Fresh intel from the Impero Strategy department

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Despite Trump gender mandates, brands should still stand by LGBTIQ+ people

Despite Trump gender mandates, brands should still stand by LGBTIQ+ people

How brands can tap into the cultural power of midlife women

How brands can tap into the cultural power of midlife women

Why beverage alcohol brand owners should pivot from Gen Z consumers to the â€˜Dinksâ€™?

The Copycat Strategy: does it work?

The Copycat Strategy: does it work?

Catching the next big trend, not the last one

Catching the next big trend, not the last one

What’s driving games viewership?

What’s driving games viewership?

3 2 1 Lift Off: How brands can get ready for a successful product launch

3 2 1 Lift Off: How brands can get ready for a successful product launch

Listen up! How brands can harness the power of Spotify

Listen up! How brands can harness the power of Spotify

Staying in with the kids: How the fashion industry is winning over Gen Z on lockdown

Staying in with the kids: How the fashion industry is winning over Gen Z on lockdown

Turns out size doesn’t matter: The best way to engage influencers

Turns out size doesn’t matter: The best way to engage influencers

Getting to the heart of a product launch

Getting to the heart of a product launch

Five moments from history where businesses faced tough decisions, and how they responded

Five moments from history where businesses faced tough decisions, and how they responded

Rebranding advertising: Does adland need a rebrand?

Rebranding advertising: Does adland need a rebrand?

What we've been up to recently →

Taking You’re Bussin’ It to the people of the West Midlands for the third year running.

Taking You’re Bussin’ It to the people of the West Midlands for the third year running.

Helping Funkin Cocktails redefine their trade proposition, and bring their RTD to the masses

Helping Funkin Cocktails redefine their trade proposition, and bring their RTD to the masses

Breathing new life into a classic beer brand with a new product launch.

Leading the cider revival for Aspall Cyder.

Leading the cider revival for Aspall Cyder.

Testing the knowledge of film fanatics in local venues across the country.

Testing the knowledge of film fanatics in local venues across the country.

Raising awareness of The Glenlivet across Africa with a backwards launch.

Raising awareness of The Glenlivet across Africa with a backwards launch.

Launching a new Jamaica-inspired edition of The Glenlivet in the US with a film full of Scottish heart and Jamaican soul.

Launching a new Jamaica-inspired edition of The Glenlivet in the US with a film full of Scottish heart and Jamaican soul.

Launching Trudi’s Good Fruit Doing Good platform, with little voices asking big questions.

Launching Trudi’s Good Fruit Doing Good platform, with little voices asking big questions.