Paco Rabanne
Phantom

Launching Phantom by
Paco Rabanne

Activation / Brand Strategy / Launch Strategy and Campaign / Influencer Partnership
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THE JOB 

A Fragrance for a New Future

Paco Rabanne was launching a new fragrance franchise and needed to leave its mark. We needed to root this moment in culture from the start, so we focused on the biggest national moment of the year: the lifting of UK lockdown measures.

It was the perfect time for consumers to start looking positively into the future once again, making them hugely susceptible to the confident, utopian world of Phantom, where imagination and reality combine in a sensory overload.

THE WORK 

Creating an out-of-this-world event

Together with Bearded Kitten, we took over a three-storey venue in the heart of Spitalfields to create an event that brought the Paco Phantom Galaxy to life.

Outside

An interactive Phantom spaceship landed with integrated sampling for three days.

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Inside

An exhibition celebrating the Future of Fragrance, featuring six future-gazing artists who reimagined the sensory experience of fragrance via digital and VR mediums.

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We also created a life-size Phantom scent cloud experience for guests and a bespoke Phantom party with projections from a live VJ, signature cocktails, a personalised photo booth moment and music from DJ BOSSY LDN.

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Awards/
press 

  • Shortlisted for Campaign Magazine's Experience Awards 2022 (results pending)