In complicated times, we rely even more on the simple things to put a smile on our faces – our favourite people, places, and the meals that bring us together. So we toured the country – in partnership with 3 Monkeys Zeno – to track down some of the nation’s favourite people and celebrate the work they do for others, by bringing them together for a meal with a difference. The results caused an unprecedented perception shift for the brand, as we proved that Richmond are a big brand, with an even bigger heart.