Returning the iconic brand to growth in the UK.
Proving our ‘Nation’s Favourite’ positioning
In complicated times, we rely even more on the simple things to put a smile on our faces – our favourite people, places, and the meals that bring us together. So we toured the country – in partnership with 3 Monkeys Zeno – to track down some of the nation’s favourite people and celebrate the work they do for others, by bringing them together for a meal with a difference. The results caused an unprecedented perception shift for the brand, as we proved that Richmond are a big brand, with an even bigger heart.
Telling our story across the nation
We brought some Richmond sizzle to areas of the country that rarely make it onto the map, with help from a few of the nation’s best-loved celebrities…
“You and the team are helping the nation fall back in love with our brand – so we wanted to share the love back and remind you of the success we are having. We really appreciate you guys and all your efforts.”