The challenge? Make those with sensitive skin rethink their approach to skincare – making it a part of their everyday life, rather than a quick-fix solution. But launching the new brand in the midst of the pandemic meant finding a new way to tell the story. So we transported people into the brand world entirely through immersive AR experiences. In a 360 film, a polluted, sleep-stealing Piccadilly Circus turns into a calming oasis, with the help of the Dr.Jart+ Cicapair.
