Internal Project

The F*cking
Tube Strike

The day London stood still, and swore.

Awards and notable mentions:

We had a theory, to go viral you need three things:
Creativity at speed, a bit of opportunism and a pinch of humour.

When we heard that there was going to be a tube strike, we thought we would test our theory.

Our theory put to the test: On the day of the London Tube Strike, we rushed out (48 hours from start to finish) an interactive website that tracked how Londoner's used social media to rant and rave about their frustrations.

We pulled live data from Twitter and Instagram, and brought it to life across web and mobile in an interactive map that highlighted Londoner's propensity to have a bit of a winge, using language unfit for your nana's ears.

We then threw our social team and PR team into action to put the story under the noses of the right influencers.

And then it happened, we went f*cking viral.

The site was picked up by key influencers and hit the Twittersphere like a rocket. In just 12 hours, the site had 250,000 visitors from 172 countries and was covered by global and local press including Business Insider, Metro, The Huffington Post, The Independent, FHM, Guardian, The Next Web, TimeOut and many more.

The Results


Visitors in 12 hours


Countries reached


Mentions in leading press sites