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Fresh
intel
from the Impero
Strategy
department
Fresh
Intel
from the
Impero
Strategy
department
↓
Why beverage alcohol brand owners should pivot from Gen Z consumers to the ‘Dinks’?
The Copycat Strategy: does it work?
Catching the next big trend, not the last one
What’s driving games viewership?
3 2 1 Lift Off: How brands can get ready for a successful product launch
Listen up! How brands can harness the power of Spotify
Staying in with the kids: How the fashion industry is winning over Gen Z on lockdown
Turns out size doesn’t matter: The best way to engage influencers
Getting to the heart of a product launch
Five moments from history where businesses faced tough decisions, and how they responded
Rebranding advertising: Does adland need a rebrand?
Recent impatient
stories
→
Recent impatient
stories
→
01
Launching Trudi's, a new global fresh fruit brand
02
Raising awareness of Monkeypox with a guerrilla campaign
03
Hacking the agenda of COP27 with Christian Aid
04
Creating Jameson's new global travel retail campaign
05
Building a beacon of hope
06
Rebranding 'Survivors of Bereavement by Suicide' charity
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