Dairy and dairy alternative brands and the changing needs of their consumers


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In this Impero talk we took a deep-dive into the future of the dairy and dairy-alternatives category.

From the rise of dairy alternatives to sophisticated snacking, we answer how COVID-19, post lockdown, will affect consumer’s relationships with dairy and dairy alternative products.

It’s been over 100 days of lockdown and some of our habits and attitudes have changed as results. But importantly as we awaken from lockdown what habits will stick, how will we embrace the new normal and how will the role of dairy change in people’s lives.

To uncover new insights Impero is peering into the lives of 15 families using mobile-based ethnographic research and machine learning to uncover what matters most and the role of dairy.