Future Trends Series: DIY and homecare brands and the changing needs of their consumers


About this

Take a look at the video below to see our CSO, Christopher Tyas as he takes a deep dive look into DIY and the world of home improvement.

We’ve been looking at the many ways people have changed their spending priorities when it comes to home improvement and making the most of their home during lockdown, and what their priorities are now as we come out or, or go back into, lockdown.

To uncover new insights we’ve been speaking to consumers and carrying out machine learning in order to unearth the opportunities for brands over the next 6 -12 months.

We’ll be looking at what we learned over the summer and what this means for the winter and spring to come, and how consumers view their home in this new way of living.