Entertainment sponsorship marketing in a post-COVID landscape: How to connect with the new generation of fans


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The way sponsorship is used is frequently an outdated, out-of-touch, and often a clichéd approach to gaining eyeballs.

In a post-covid world, entertainment, in particular sports & live events, has been embraced as cultural touchstones that bring people together.

In this new landscape, we examine how brands can navigate this post-pandemic opportunity with a focus on the sports and e-sports space.

Watch again as we explore how a new generation of sports fans is engaging in a summer of remote sport and how this renewed interest is creating opportunities for brands in the future.

Impero’s Chief Strategy Officer Chris Tyas and Senior Strategist Jon Stokes unpack these key trends/themes of new sports consumers and how brands can authentically connect with this new generation of sports fan.