How to use augmented reality to tell engaging brand stories


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Augmented Reality is in massive growth.

Apple is soon to be launching its first AR device, and in 2020, the mobile augmented reality (AR) market was worth 6.16 billion U.S. dollars. It is forecasted to rise to 8.86 billion U.S. dollars in 2021, before jumping to over 21 billion U.S. dollars by 2024.

It’s no surprise that Facebook has reportedly allocated 10,000 employees (20% of it’s global workforce) to work on AR and VR development.

Watch again for another insight-packed webinar where Impero’s Senior Creative Ade Yeo, and Strategy Director Charlotte Willcocks take a look at how augmented reality csn help brands to bring their products and propositions to life and drive consumer engagement by entertaining key target audiences whilst bringing them value.

The presentation also covers the different ways brands can easily use AR to great effect – from entry-level experiences of simple Instagram filters to the fully developed and immersive AR portal experiences, and everything in between.

Some of the things included in the talk are:

  • The fundamentals around executing AR properly in ways that entertain and engage your audience.
  • How brands can maximise AR properties across different channels, without rebuilding for each channel.
  • What not to forget when embarking your brand on an AR project.
  • Best-in-class case studies.