The new face of luxury – How Gen Z are driving change for the world’s most prestigious brands


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Impero’s Owner and ECD, Michael Scantlebury, talks through research and insights we’ve produced from looking at a number of brands that cultivate a high degree of status in the world of streetwear, with a mix of fashion, alcohol and technology.

We take a look at a number of brands including Ciroc, Hennessy, Beats, Supreme, off-white, Palace, Jack Daniels, Burberry, Nike, Peroni, Aperol and many more, and identify the key components of these brands that help to build and set their status, and how they use a multiple of different channels land their message with impact to demand attention.