ASDA Back to School

Giving parents and kids an anthem for going back to school.

Back to school meant more in 2021 than any other year. After a year of stops, starts, and lockdown homeschooling, it was all-the-more important for parents to see their kids return to school, happy and full of confidence. Cue ‘Arrive Like You Mean It’ – an anthem that embodies positive energy and infectious swagger, inspiring kids to own who they are at the school gates and beyond.

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