Relaunching a gin icon for a new audience
Finding the next generation of gin consumers
Global brand relaunch
Then we put it in consumers' hands
And we re-designed the drink strategy to appeal to this new audience
"We were looking for a partner to help us translate creatively what being from London means in the 21st Century. With Impero we have found a culturally connected partner to make that happen. No agency has had a bigger impact on this gin brand in 30 years."
Back to growth: