Choose The Tastier Future
Choose the Tastier Future
First, we took on Boris and his harmful blah blah blahs.
We gave people a simple choice: delicious burgers over bumbling blah blah blahs, and unluckily for the jaded British public, Boris' lies were making front-page headlines at the same time, making our message so much more poignant.
Then we gave the UK more ways to Choose the Tastier Future.
We asked them to choose tasty dinners over tasteless empty promises, tasty lunches over tasteless farming practices, tasty burgers over tasteless food fads and tasty tuna over tastelessly boring salads.
Entertainment-first content was produced for consumers and influencers to share out, which they did, en masse.