Everyone knows we need to make substantial changes to stop the world from heating up. The problem is, it seems that those in power just aren’t moving fast enough, if at all. This lack of activity is frustrating for the public.

For Veganuary, Future Farm, a meat-free brand, asked consumers to look beyond our leader’s tasteless inability to act and the tasteless practices of industrial farming and fishing. To inspire them to put the power back where it should be: in the public's hands.

The idea: Forget our tasteless leaders, Choose the Tastier Future, by eating a tastier meat alternative.