Creating an immersive brand experience in lockdown
Launch Strategy and Campaign / AR / Social / Influencer Partnership / In-Store
THE JOB →
Making Dr Jart+ Cicapair a cult skincare product
The world of skincare is usually built around problem/solution. To build a cult following around Dr.Jart+ Cicapair, we called for everyone to rethink skin sensitivity as a part of everyday life, by rethinking how to launch a brand in a global pandemic.
THE WORK →
Creating a brand experience, when you can't physically experience a brand.
To win, we needed people to experience this brand first hand. But we were launching in the midst of the pandemic. So we created a series of custom immersive Augmented Reality experiences for press, influencers, in-store shoppers and consumers to play with and share.
Watch the interactive 360 Launch film:
IMMERSING CONSUMERS AND INFLUENCERS:
We dropped an AR portal into people’s homes and transported them into the world of Cicapair.
We brought product specific AR to life in-store for the first time ever in Boots.
We put the campaign into the hands of over 200 influencers with a bespoke experience.
SPREADING THE WORD
We partnered with Vice Media to find the right consumers, at the right time