Launching DR.JART+
in the UK

Creating an immersive brand experience in lockdown

Launch Strategy and Campaign / AR / In-Store / Influencer Partnership / Social
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THE JOB 

Making Dr Jart+ Cicapair a cult skincare product

The world of skincare is usually built around problem/solution. To build a cult following around Dr.Jart+ Cicapair, we called for everyone to rethink skin sensitivity as a part of everyday life, by rethinking how to launch a brand in a global pandemic.
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THE WORK 

Creating a brand experience, when you can't physically experience a brand.

To win, we needed people to experience this brand first hand. But we were launching in the midst of the pandemic. So we created a series of custom immersive Augmented Reality experiences for press, influencers, in-store shoppers and consumers to play with and share.

Watch the interactive 360 Launch film:

IMMERSING CONSUMERS AND INFLUENCERS:

We dropped an AR portal into people’s homes and transported them into the world of Cicapair.

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Product AR

We brought product specific AR to life in-store for the first time ever in Boots.

INFLUENCER CONTENT

We put the campaign into the hands of over 200 influencers with a bespoke experience.

Influencer
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SPREADING THE WORD

We partnered with Vice Media to find the right consumers, at the right time

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