Creative Campaign / Out of Home / Social / Influencer Partnership

The campaign →

F*ck Mars

Gen-z and Millennial flexitarians were feeling the pressure to convert to a plant-based diet to save the earth, while billionaires were jetting off to Mars in their carbon heavy rockets. It was time for a new message: Earth is awesome, and by eating more plant-based alternatives, we can safeguard its future without compromising on indulgence. We launched a guerilla-style campaign starting with a fake Mars tourism board attempting to convince people to move to Mars and live among the billionaires.

Step 1:

First we created a fake billionaires tourism board inviting consumers  to move to Mars.

Our guerilla approach included a mural in Shoreditch, posters, pavement stencils, social and digital media where we asked more consumers to get involved.