Rethinking Martell’s drinking experience
Audacity is being the only cognac without a perfect serve.
Neat or poured over ice – how will you tailor your Martell serve?
Martell Mix and Garnish
A tall, refreshing drink is served with a choice of garnishes for customers to personalise their drink to their taste. Our ritual is quick to implement, but doesn’t skimp on drama.
A drop of Martell
In low-energy settings, like restaurants, our rituals pair perfectly with food. Just a drop of Martell on a dish could completely transform its flavour. On the side, a few drops on top, or chased down. Push the boundaries of oyster pairing.
Cocktail and Mist
This ritual gives drinkers a more theatrical beginning to an event. Guests have the opportunity to mist their choice of three atomised flavours over their Martell cocktail to enhance the flavour.
Unique stories about how influential and interesting people enjoy Martell.
We showcased the versatility of Martell through influencers, who share their own way of enjoying the spirit. We told their personal stories about how they live life audaciously, their passions and purpose – and how that purpose influences the way that they enjoy Martell. This results in a ritual serve that shows consumers how they enjoy their Martell, their way.
Bartender and manager of Le Syndicat & La Commune cocktail bars in Paris. Watch how she creates a modern and dynamic environment to allow the younger generation to rediscover French Spirits.
“Martell infused almonds give this French 75 an ideal modern twist.”
Our content celebrates unconventional encounters between people, places and ingredients.
Mixologist at Sherry Butt bar, the Dersou restaurant and the newly opened Chinaski café/restaurant in Paris. Watch Amury’s story about how he searches for the perfect pairing.
Martell Ritual Kit. A selection of tools for bars to precisely serve Martell rituals and create their own.