Nature Valley was in strong growth through its fast-paced innovation programme and superior products. But, the market was becoming cluttered and competitive, and the iconic brand needed to elevate itself above the crowd by connecting people with its brand in a meaningful way.
When Nature Valley invented the muesli bar in 1975, it did something revolutionary – it allowed people to put their breakfast in their pocket, and get out of the house and into nature.
Today, as we spend more time inside, on phones and away from each other, the world needs a brand to stand-up for getting up, getting out and embracing the best of nature.
GET OUT MORE is a global campaign that brings Nature Valley’s brand purpose to life – and allows us to build brand fame over the long term.
Landing our long idea in everyday relevant ways.
In-store, we bring to life all the reasons why Nature Valley products are a superior choice for those who want to embrace nature.
Tying the whole campaign together was a new brand world that honed in on key icons and modernised the brand for today's consumers.