Go get &
gift live

Digital Strategy and Campaign / Social / Influencer Engagement

Facebook Live 

A Live Christmas special

To engage Primark’s hugly loyal following during the media frenzy that is the UK festive period, we decided to avoid the competition for TV spots, and use Facebook LIVE to cut through the noise.

We created a truly immersive LIVE TV experience, involving the audience in a two-way dialogue – like the days of 90s saturday morning TV shows – across platforms the audience were spending their time, by connecting the experience accross Facebook, Instagram and Twitter.

Going LIVE all day

We broadcasted five 30 minute live episodes over one day, hosting fashion shows, outfit price quizzes and on-set challenges. We brought the consumer into our world, with fun and genuinely engaging content that provided instant gratification for the instagram generation.

The results 

With 4 presenters, 8 influencers and 100s of segments

  • 3.7M users reached organically
  • 25000+ in-stream comments and interactions


  • The Lovie Awards
  • The Drum Dadddy Awards
  • The Drum Social Buzz Awards
  • The Drum Network Awards
  • Creativepool