Going F*cking Viral
Nothing annoys Londoners more than a tube strike, and nothing goes viral like a bit of bad language.
The F*cking Tube Strike Live Twitter Map
On the day of the tube strike, we brought London’s travel-related rage to life by creating an interactive map fueled by live social data. We tracked where and how often Londoners were using profanities to rant about their frustrations on social media, highlighting the city’s love for swearing.
We threw our social and PR team into action, putting the story under the noses of the right media sources… and we went f*cking viral.