Encouraging travellers to Arrive Like A Local with Jameson
The Jameson target audience travel to make new memories & share stories.
They particularly look to create memories and stories that are authentic to the destination. But that’s harder to do when they arrive on the outside of the local circles.
Since 1780, Jameson’s smooth tasting whiskey has invited people into our circle.
And as such, it has become the Irish whiskey that’s adopted as a local favourite the world over. So we created a campaign that would help them ‘Arrive Like A Local’.
The campaign was designed to put Jameson top of mind across the full path to purchase in GTR, driving conversion whilst building brand associations as the whiskey for travel.
