George at ASDA

Back to School with George at ASDA

Creative Campaign / TVC / Social

The campaign 

Arrive Like You Mean It

We spoke to parents across the nation to find out what Back to School meant in 2021. Our findings: despite a year of stops, starts, and homeschooling, parents wanted their kids to return to school better and happier than ever before; to make this an opportunity to reboot and be the best versions of themselves.

'Arrive Like You Mean It' distills all this into one moment, the first morning back when they crash through the school gates with the unfettered confidence and swagger that only kids can have.


We used social to highlight different product benefits and elevate George at ASDA's sustainability message.